Digital Marketing Analyst at LV Collective, Austin, United States

The Digital Marketing Analyst role at LV Collective involves leading the analytics operations, influencing content strategies, advancing SEO and AI-enhanced search optimization, and pioneering AI tool integration to boost marketing efficiency in a vibrant, innovative Austin-based firm.

Key Responsibilities

• Manage the full analytics operations for the marketing team, monitoring sessions, bounce rates, conversions, and lead quality across channels
• Develop practical dashboards to deliver actionable performance insights that inform key decisions
• Assess campaign effectiveness from start to finish and recommend targeted improvements
• Conduct ongoing tests and optimizations, including A/B experiments on headlines, calls-to-action, landing pages, and email subjects
• Monitor AI trends and search evolutions, optimizing content for traditional SEO and generative search
• Perform keyword analysis and create data-informed content outlines to enhance search rankings and user engagement
• Refine overall content approaches to adapt to changing algorithms and improve visibility
• Curate and oversee a content calendar to draw in targeted audiences to company platforms
• Produce and revise content for educational resources, websites, and email initiatives based on data-driven insights
• Craft promotional text for various digital and physical assets, including award submissions
• Contribute to strategic content planning, such as pillar campaigns and audience profiling
• Review and polish marketing content for accuracy, style, and adherence to standards while mentoring junior contributors
• Apply AI tools like prompt engineering and custom agents to streamline workflows and maintain quality
• Explore innovative AI applications, evaluate their potential, and facilitate team adoption
• Enhance automation for lead nurturing via email, content, and landing pages, including scoring and profiling
• Oversee targeted list management for marketing and sales efforts
• Support site maintenance for blogs, case studies, and profiles, plus handle additional projects as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline
• At least 2-3 years in digital marketing, analytics, SEO, or similar areas
• Demonstrated ability to use data for enhancing content and campaigns
• Expertise in analytics platforms such as GA4, Search Console, SEMrush, or Ahrefs
• Knowledge of automation software like HubSpot or Mailchimp
• Solid writing and editing capabilities for independent content production
• Understanding of SEO principles and AI’s influence on search dynamics
• Practical experience with AI platforms like ChatGPT or Claude, plus enthusiasm for development
• Adaptability in dynamic settings and commitment to process enhancements
• Bonus: Experience creating custom AI solutions or automated workflows
• Bonus: Insight into generative AI’s effects on search and content
• Bonus: Perspective on AI’s future in digital marketing with eagerness to contribute
• Bonus: Skill in teaching tools and processes to others
• Bonus: Thrives on feedback in collaborative teams

Benefits And Growth

• Collaborative and flexible workplace in a stylish Downtown Austin office
• Unlimited paid time off
• Pet-friendly environment
• Fully stocked breakroom with snacks, coffee, and beverages
• Complimentary parking
• Comprehensive benefits package including 401k, medical, vision, and dental coverage
• Frequent team happy hours and lunches
• Daily ping pong games