FBS - Marketing Data Analyst (Mid Level) at Capgemini, São Paulo, Brazil

The Marketing Data Analyst position focuses on quantitatively assessing marketing campaigns, mining and analyzing large datasets to evaluate effectiveness, retention, and cross-sell opportunities, while recommending strategies to drive revenue growth and improve market positioning.

Key Responsibilities

• Support marketing efforts through data manipulation and mining from extensive datasets
• Develop structures for data and information management
• Create and update computer programs to extract data from company databases
• Conduct analyses on marketing driver efficiency, cross-sell, and retention metrics, proposing improvements to existing methods
• Identify market segments and create tailored reporting solutions
• Prepare visual exhibits and fulfill ad-hoc data requests
• Define detailed requirements for systems implementation initiatives
• Track and monitor marketing performance indicators
• Collaborate across organizational teams to achieve objectives
• Assist the data sciences team with data access, manipulation, and formatting as needed
• Handle additional assigned tasks

Qualifications

• Marketing Analytics and Data Literacy at Entry Level
• Reporting and Measurement Rigor at Entry Level
• Basic Analytical and Testing Skills at Entry Level
• ROI and Performance Tracking at Entry Level
• Insights Generation and Communication at Entry Level
• Proficiency in Excel at Entry Level
• Proficiency in PowerBI at Entry Level
• Proficiency in Looker Studio at Entry Level

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance