Support global marketing performance by standardising metrics, building unified reporting frameworks, and developing a Marketing Intelligence Hub that strengthens data-driven decision making across regions.
Key Responsibilities
- Lead global standardisation of marketing metrics and reporting for consistency across regions
- Establish unified reporting frameworks enabling cross-market performance comparisons
- Develop and optimise lead scoring models to improve marketing-to-sales alignment
- Partner with teams to ensure proper lead nurturing before sales handover
- Build and evolve a Marketing Intelligence Hub using internal data and client insights
- Analyse website analytics, interpret trends and identify optimisation opportunities
- Hold teams accountable for accurate, relevant and consistent reporting across campaigns
- Translate complex data into actionable insights that improve marketing effectiveness
- Collaborate cross-functionally with Marketing, Sales and Development to strengthen data maturity
Qualifications
- 4–7+ years experience in marketing analytics, marketing operations or digital marketing
- Strong understanding of marketing performance metrics, funnel reporting and campaign analytics
- Experience with lead scoring models, CRM systems and marketing-to-sales handover processes
- Proficiency in Google Analytics, Looker, Tableau, Power BI, Salesforce or similar tools
- Demonstrated ability to drive global consistency and standardisation across distributed teams
- Strong stakeholder management and ability to influence across marketing and sales functions
- Passion for turning data into clear, credible stories that drive action and accountability
Benefits And Growth
- Flexible and hybrid working arrangements
- Additional paid wellbeing day each year
- Free gym membership and corporate dental plan
- Weekly massages in the office
- Catered lunch and breakfast weekly
- Access to LEAP Home program supporting primary residence purchase
- Career growth opportunities across a 30-year legal tech business