Marketing Analyst at Zipdev, Remote in Mexico

Supports data-driven marketing decisions and executes lifecycle initiatives by analyzing performance data, optimizing campaigns, and maintaining marketing systems and processes.

Key Responsibilities

• Analyze marketing, sales, and customer data to identify trends, opportunities, and performance gaps
• Monitor campaign performance and customer engagement across channels
• Evaluate content performance and track key metrics including conversion rates, retention, and lifetime value
• Develop reports and dashboards to deliver actionable insights
• Build, launch, and optimize email and SMS automation campaigns and lifecycle flows
• Create and maintain audience segmentation strategies based on behavior data
• Support marketing operations, workflows, and data accuracy across platforms
• Assist with CRM data migration, cleanup, and ongoing maintenance
• Ensure customer and marketing data remain synchronized across integrated systems
• Manage contacts, lists, workflows, and reporting in HubSpot
• Use Zapier for integrations and process automation
• Support Shopify data management and reporting

Qualifications

• 2–3 years of experience in Marketing Analytics, Marketing Operations, CRM Management, or Lifecycle Marketing
• Hands-on experience with HubSpot, Shopify, and Zapier
• Strong analytical skills with marketing and sales data
• Proficiency with spreadsheets including pivot tables, formulas, reporting, and data analysis
• Experience activating and managing marketing campaigns
• Experience supporting CRM data migration, cleanup, or data management
• Understanding of customer lifecycle marketing and audience segmentation
• Ability to identify content performance trends and engagement opportunities
• Strong organizational skills with a process-oriented mindset
• Excellent attention to detail and ability to manage multiple projects
• Strong written and verbal English communication skills
• Must be located in Latam

Benefits And Growth

• Remote work, Monday–Friday, 40 hours/week
• 10 business days vacation per year
• 5 national holidays + 5 company holidays per year
• Parental leave
• Health care reimbursement
• Active lifestyle reimbursement
• Quarterly home office reimbursement
• Payroll deduction purchase plans
• Longevity bonus
• Continuous learning bonus and access to training platforms