Partner Marketing Manager at Schoox, LLC, Remote in United States

The Partner Marketing Manager will spearhead channel marketing initiatives at Schoox, empowering strategic partners in the HCM ecosystem to successfully promote and sell the platform through collaborative programs, enabling resources, and performance-driven strategies to boost pipeline and revenue generation.

Key Responsibilities

• Develop and sustain a comprehensive partner marketing toolkit including co-branded collateral, battlecards, solution briefs, objection handling guides, demo assets, and sales playbooks customized for partner sales approaches.
• Produce partner-oriented content that integrates Schoox positioning within broader HCM or workforce management solutions to aid partner representatives in conveying the value proposition.
• Design and update onboarding and training resources to expedite productivity for new reseller and referral partners.
• Keep partner teams informed on Schoox product updates, positioning shifts, proof points, and competitive advantages.
• Plan and implement joint marketing initiatives with key partners, encompassing campaigns, webinars, event sponsorships, and collaborative content development.
• Formulate co-marketing strategies aligned with partner market priorities, manage marketing development funds (MDF), and oversee Schoox representation at partner events and industry conferences.
• Monitor and analyze co-marketing outcomes to enhance partner-sourced pipeline and revenue influence.
• Collaborate with channel sales to pinpoint pipeline deficiencies and create focused marketing initiatives.
• Facilitate partner lead generation via ready-to-use campaign kits, adaptable assets, and co-branded landing pages.
• Track partner-sourced and influenced pipeline, providing routine reports to marketing, sales, and channel leadership.
• Act as the primary marketing liaison for channel partners, fostering robust ties with their marketing and sales personnel.
• Oversee the partner marketing content repository, ensuring materials remain up-to-date, structured, and accessible via portals.
• Partner with Sales Enablement and Product Marketing to align partner resources with current messaging and competitive insights.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years in partner marketing, channel marketing, or channel programs within SaaS or enterprise software settings.
• Preferred direct involvement with enterprise HCM ecosystems, including UKG, SAP SuccessFactors, Oracle Cloud HCM, Workday, or similar platforms and their partner networks.
• In-depth knowledge of indirect channel operations, such as reseller frameworks, partner portals, and co-selling approaches.
• Demonstrated success in developing practical sales enablement and co-marketing materials that partners utilize.
• Robust project management capabilities to handle multiple partner engagements concurrently.
• Exceptional communication and relationship-building skills, adept at engaging partner stakeholders across levels.
• Competence in marketing automation tools, CRM systems (preferably Salesforce), and partner relationship management platforms.
• Analytical approach focused on metrics and leveraging data for program enhancements.
• Independent and innovative mindset, capable of establishing functions with minimal established processes and small teams.

Benefits And Growth

• Compensation tailored to qualifications, experience, and location, potentially including restricted stock options.
• Employee benefits detailed in company resources.