Senior Manager, Affiliate at Blueprint, Remote in United States

Oversee the complete affiliate marketing program for Blueprint, from establishing infrastructure and recruiting partners to optimizing performance for measurable revenue growth in the health and wellness sector.

Key Responsibilities

• Develop and oversee the full affiliate program, covering platform configuration, partner acquisition, commission design, tracking accuracy, and continuous improvements to meet CPA and revenue goals.
• Lead publisher and media collaborations in editorial, review, comparison, and targeted health content areas, utilizing networks like AWIN and Impact for direct publisher management.
• Source and engage partners with audiences matching Blueprint’s product focus and upholding high brand standards.
• Handle Blueprint’s involvement in creator-commerce and social platforms such as LTK, ShopMy, TikTok Shop, and Meta/Instagram Shop.
• Identify, integrate, and develop top partners into reliable revenue sources via targeted outreach, onboarding processes, performance incentives, and tiered rewards.
• Scale partner activation using promotional schedules, content guidance, and commission incentives that boost activity while protecting margins.
• Design and administer commission and bonus systems, ensuring alignment with overall financial efficiency.
• Collaborate with Paid Media on attribution strategies to accurately assess and verify affiliate-generated revenue.
• Work with Organic Growth to emphasize efforts for enhanced LLM visibility.
• Establish and monitor key performance indicators for the entire affiliate network.
• Create clear, data-driven reports for internal teams and executives to support decision-making.

Qualifications

• 6-8 years in affiliate marketing within health, wellness, longevity, CPG, or e-commerce sectors, with direct responsibility for strategy, budget, and results.
• Proven track record in launching and expanding affiliate initiatives from inception, encompassing platform integration, partner sourcing, commission setup, and optimization.
• Expertise in platforms including Impact, ShareASale, AWIN, LTK, ShopMy, TikTok Shop, Meta/Instagram Shop, and similar systems at a technical level.
• Advanced knowledge of attribution techniques like last-click, multi-touch, and incrementality analysis.
• Background in partnering with performance media groups to integrate affiliate metrics into comprehensive tracking.
• Skills in developing commission frameworks and financial projections, accountable for CPA and additional revenue impacts, with data-backed justification for investments and agile adjustments for underperformers.
• Robust negotiation and contract handling for partnerships in publishing, creator-commerce, and social commerce.
• Preferred: Prior experience scaling affiliate programs at DTC brands in supplements, health, or wellness.
• Preferred: Knowledge of FTC guidelines for disclosures in health and wellness affiliate promotions.
• Preferred: Proficiency in detecting fraud and monitoring invalid traffic.
• Preferred: Practical use of Amazon Creator Connections within a DTC affiliate ecosystem.
• Preferred: Cross-functional collaboration with Creative, Influencer, and UGC teams.

Benefits And Growth

• Salary range of $150,000-$180,000 annually, plus equity and comprehensive benefits.