Media Buyer - Affiliate Lead Generation at Whitecollars, Remote in United States

Performance-focused media buyer role centered on launching and scaling profitable Meta campaigns in affiliate lead generation across multiple verticals.

Key Responsibilities

• Launch, manage, and optimize Meta advertising campaigns in various lead generation verticals.
• Analyze performance daily and optimize to achieve consistent ROI.
• Create, test, and scale high-converting ad creatives, hooks, scripts, and landing pages.
• Produce and launch at least 10 new ads and 3 new landing pages weekly.
• Monitor metrics, identify scaling opportunities, and maintain ROI while increasing spend volume.
• Identify and scale high-performing affiliate offers across verticals.
• Ensure tracking setup, campaign compliance, and performance monitoring.
• Follow and refine internal SOPs and workflows.
• Share insights and best practices with the team.
• Mentor or coach junior buyers as the team expands (preferred).

Qualifications

• Proven hands-on experience with Meta media buying in affiliate lead generation.
• Track record of running ROI-positive campaigns.
• Strong knowledge of campaign structures, scaling strategies, and performance metrics.
• Skill in developing compelling ad angles, hooks, and creative concepts.
• Comfortable operating in a fast-paced, performance-driven setting.
• Experience with Meta Ads Manager, affiliate tracking platforms (RedTrack preferred), and spy tools such as Pipi Ads, Atria, SpyHero.
• Experience mentoring or managing other media buyers (preferred).
• Familiarity with verticals including education, personal loans, refinance, windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce (preferred).
• Additional experience with Google Ads, YouTube Ads, TikTok Ads, Canva, or AI creative tools (preferred).

Benefits And Growth

• Performance-based compensation with base pay and incentives.
• Remote work arrangement with 8-hour days, 5 days per week.
• Minimum 7-hour overlap with EST business hours.
• Opportunity to progress in a growth-oriented, ownership-driven environment.