Partnership Marketing Manager (Italy) at Talentgrator, Remote in Italy

A leading international iGaming company in Prague seeks a Partnership Marketing Manager to cultivate and expand B2C partnerships in Italy, emphasizing player acquisition, brand enhancement, and community development via affiliates, influencers, and media collaborators.

Key Responsibilities

• Develop and oversee B2C partnerships with affiliates, influencers, streamers, media outlets, and content creators in Italy
• Establish and refine partnership and affiliate initiatives aimed at player acquisition, engagement, and retention
• Design, execute, and manage collaborative B2C initiatives such as content integrations, exclusive promotions, tournaments, and co-branded efforts
• Track and evaluate partnership outcomes including traffic quality and volume, engagement metrics, retention rates, ROI, CPA, and KPI compliance
• Generate periodic performance summaries and recommend optimizations based on data insights
• Investigate industry trends, competitor strategies, and potential new collaboration avenues
• Partner with internal groups in marketing, product, design, and analytics to align and deliver high-quality campaigns
• Assess and rank traffic sources by cost-effectiveness and quality to promote sustainable expansion

Qualifications

• Skill in evaluating Italy-specific market conditions, collaborating across marketing, product, design, and analytics teams, and evaluating traffic sources for cost-quality balance to maximize ROI and attract premium audiences
• Fluency in English and Italian
• Deep knowledge of performance-driven marketing and B2C acquisition tactics
• Analytical approach to data interpretation and campaign improvement
• Familiarity with affiliate tracking systems and marketing software
• Robust negotiation, communication, and relationship-building abilities
• Capacity for independent work alongside cross-team collaboration
• Strategic perspective on integrating partnerships into overarching marketing objectives

Education

Unspecified

Benefits And Growth

• B2B contract with 8-hour daily commitment on CET schedule
• Four weeks of paid vacation plus sick leave
• Adaptable remote work setup
• Opportunities for professional advancement