Affiliate & Influencer Manager at Maker Lab, Singapore City, Singapore

Drive community-led B2B growth by developing acquisition initiatives that leverage affiliate partnerships, influencer collaborations, and Reddit ecosystems. Translate forum insights into product direction and revenue growth while ensuring brand-compliant engagement across global markets.

Key Responsibilities

• Build and execute community-led growth and acquisition strategies across global markets using affiliate and influencer channels.
• Identify and activate relevant online communities, including Reddit and niche forums, to generate demand.
• Design authentic engagement approaches that align with community norms rather than traditional advertising.
• Monitor conversations on Reddit and other communities to uncover customer pain points, competitor insights, and product feedback.
• Manage end-to-end relationships with creators, affiliates, agencies, and stakeholders to scale revenue-share programs.
• Collaborate with internal marketing and product teams to convert community insights into messaging, content, and product improvements.
• Test new growth models such as build-in-public initiatives, creator partnerships, and referral strategies.
• Track and report performance metrics including traffic, conversions, sentiment, and customer acquisition cost impact.
• Ensure all partnership and influencer activities comply with brand, legal, and platform guidelines.

Qualifications

• 5+ years of experience in community marketing, growth marketing, partnerships, influencer marketing, or related acquisition roles.
• Deep understanding of Reddit culture and online communities with ability to build trust without appearing salesy.
• Hands-on experience working with creators, affiliates, and partnership channels to move users through marketing funnels.
• Strong analytical skills and comfort with performance metrics, tracking links, and attribution models.
• Ability to write in authentic community voices while maintaining brand professionalism.
• Independent and entrepreneurial mindset to lead new channels and deliver clear feedback to marketing teams.
• Excellent communication, presentation, and stakeholder management skills for cross-regional coordination.
• Prior experience in Fintech, SaaS, or B2B marketing preferred; familiarity with community analytics and social-listening tools is a plus.
• Exceptional verbal and written English skills for APAC projects.